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3D · 2024
Atlas
Photoreal 3D product renders and configurator visuals for a modular furniture line, replacing traditional studio photography.
Client
Atlas Furniture
Category
3D
Role
3D Art Direction
Duration
8 weeks
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Overview
Atlas wanted to launch a configurable furniture line without the cost and lead time of photographing every material and color combination.
The problem
Traditional photography couldn't scale to hundreds of configuration variants ahead of launch day.
Process
01
Asset pipeline
Built a modular 3D asset library so every fabric, wood tone, and hardware finish could be recombined and rendered on demand.
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Results
The configurator shipped with over 300 live variants at launch, at a fraction of the projected photography budget.
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