Branding · 2025
Carbon & Co.
A full identity system for a sustainable materials studio, built to feel industrial and warm at once.
Client
Carbon & Co.
Category
Branding
Role
Brand Designer
Duration
6 weeks
Overview
Carbon & Co. came to me with a strong mission and no visual language to match it. The brief was to make sustainability feel premium rather than crunchy.
The problem
Early positioning read as generic 'eco' branding, undermining a genuinely technical, high-end material science offering.
Process
Positioning workshop
Ran a half-day workshop with the founding team to isolate three brand pillars: precision, material honesty, and quiet confidence.
Mark & system
Designed a modular wordmark that references material grain structures, paired with a restrained two-color palette and a technical grid system.
Results
The new identity anchored a successful Series A raise, with investors citing brand maturity as a differentiator versus competitors.
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