Motion · 2025
Loop
A motion system and launch film for a spatial audio hardware product, built for web, retail, and social.
Client
Loop Audio
Category
Motion
Role
Motion & Art Direction
Duration
5 weeks
Overview
Loop needed a single motion language that could flex from a 90-second launch film down to six-second social loops without losing craft.
The problem
Prior renders looked like generic tech-product motion — no sense of the product's actual spatial audio behavior.
Process
Concept & storyboard
Storyboarded a sound-wave motif that visualizes audio physically bending around the listener, tying every animation back to the core product benefit.
Production
Built modular animation components in Cinema 4D and After Effects so the marketing team could recut assets for every channel independently.
Results
The launch film drove a 4.2x higher completion rate than the brand's previous campaign average across paid social.
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